Currently, legendary athletes and entrepreneurs are ushering in a new era of growth, authenticity, and cultural influence for global cannabis brands. Last week, Carma HoldCo Inc., a leading global brand company renowned for leveraging the power of cultural icons to drive industry transformation, announced the appointment of Mike Tyson as its new Chief Executive Officer, effective immediately.
Carma HoldCo owns several rapidly growing iconic cannabis lifestyle brands, including TYSON 2.0, Ric Flair Drip, Wooooo! Energy, and Evol by Future.
The company revealed that it has launched TYSON 2.0 cannabis products in Ohio, crafted by the legendary boxer and entrepreneur Mike Tyson, targeting both medical and adult-use cannabis consumers in the state. The products were developed in collaboration with licensed dual-use cannabis processor Ohio Green Systems, offering a range of cannabis products designed to enhance wellness and deliver premium experiences.
Andrew Chaszasty, Chief Commercial Officer and Chief Financial Officer of Ohio Green Systems, stated, “Inspired by one of the greatest athletes in boxing history, Ohio patients can expect exceptional quality and innovation from TYSON 2.0. The brand’s innovative products perfectly align with our mission to provide high-quality, reliable cannabis. This partnership will expand access to top-tier products, offering consumers across the state better medical services and more diverse options.”
The TYSON 2.0 cannabis products now available in Ohio include the highly anticipated Mike Bites, the brand’s signature cannabis gummies, as well as edibles infused with CBN to aid nighttime relaxation. Additionally, the lineup features all-in-one vape devices, each embodying a commitment to quality and innovation, making TYSON 2.0 a trusted choice for cannabis consumers in the U.S.
This strategic leadership change marks a powerful new chapter for Carma HoldCo and represents a significant personal milestone for Tyson himself. Having long desired a more prominent leadership role within the company, Tyson has been a co-founder and visionary behind Carma since its inception—actively shaping its image, advocating for product development, and fostering connections with retail partners and fans.
In his new role as CEO of Carma HoldCo, Tyson said, “Carma HoldCo was built on the belief that great stories and even better products can transform how people connect with health, entertainment, and culture. Being CEO isn’t just a title—it’s a responsibility I take seriously. I’ve wanted to get more involved for a long time, and now is the right moment to take this step. I’m all in, ensuring that everything we create continues to evolve in fresh and exciting ways while staying true to our beliefs.”
Tyson’s appointment signals the company’s heightened focus on brand authenticity, creativity, and meaningful consumer experiences. As CEO, he will lead the brand’s global expansion and drive strategic growth across all verticals, infusing each brand with the energy, integrity, and ambition drawn from his personal legacy.
Carma HoldCo attributes its rise to cultural relevance, innovative spirit, and an unwavering commitment to product quality. Under Tyson’s leadership, the company aims to further expand its global footprint, deepen community connections, and continue delivering premium products that resonate with today’s consumers.
About Carma HoldCo
Carma HoldCo Inc. is a leading global brand company dedicated to transforming industries through the power of cultural icons. It creates unique experiences and products designed to connect with, inspire, and enhance the lives of users. Carma HoldCo’s roster of icons includes globally renowned superstars like Mike Tyson, Ric Flair, and Future, who bring their legendary charisma and influence to the forefront of every endeavor.
In November 2024, Tyson returned to the boxing ring for his first professional fight in nearly two decades, facing 27-year-old Jake Paul. The 58-year-old Tyson lost to Paul by unanimous decision and recently confirmed he has no immediate plans to return to boxing.
Reflecting on his current priorities, Tyson recently quipped, “The only person I’m fighting now is my accountant.”
Post time: Apr-29-2025